Services

Website RFP Management

After more than 10 years of procuring and managing digital agencies for the Ad Council, I now leverage my experience to help social impact organizations find the right agency partner for large website projects. This involves sourcing and narrowing down a list of agencies, conducting exploratory calls with potential partners, facilitating internal workshops and stakeholder meetings, drafting the RFP, overseeing agency questions and presentations, collaborating with clients on agency selection, and finalizing a Statement of Work (SOW) for the project.

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Integrated Marketing & Communications Planning

I work with small to medium-sized social impact organizations to review or develop annual integrated marketing and communications plans using the PESO (Paid/Earned/Shared/Owned) model. A smaller engagement may include ideation meetings as a thought partner and reviewing and commenting on an existing plan. A larger engagement might involve creating the plan, including discovery (reviewing past plans, research, coverage, social channels, and analytics), original research (surveys, audience insights, and internal stakeholder interviews), drafting and revising the plan, and delivering a final presentation.

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Digital Content Strategy

I can collaborate with small to medium-sized social impact organizations to develop a content strategy, including KPIs and OKRs, for your owned digital channels such as website, social media, newsletters, and webinars. This is based on a content and analytics audit, competitive analysis, and audience research. I can also implement an existing content strategy by creating and managing your editorial calendar, and driving social media strategy with an agency or in-house social media manager. I ensure content remains on-brand and consistent across channels. I am skilled at using reporting tools like Google Analytics, Sprout, Hootsuite, and HubSpot.

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Social Impact Gaming Partnerships

According to the ESA Foundation, nearly two-thirds of Americans ages 5 to 90 (205.1 million) regularly play video games. Reaching this audience at gaming events, on gaming platforms, or through gaming influencers requires organizations to show up in authentic ways that resonate with gamers. After leading Game For Good at the Ad Council for several years—where I managed event activations at PAX East and West and TwitchCon, produced Twitch livestreams, launched in-game branded virtual goods, and coordinated multiple PSA partnerships using video game IP to raise awareness on issues like diversity, inclusion, bullying, and suicide prevention—I have the network and experience to help social impact organizations connect with gamers.